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In-Shape Fitness Recognized in the 2025 ButterCMS Ecommerce Experience Awards

In-Shape Fitness Recognized in the 2025 ButterCMS Ecommerce Experience Awards

In
In-Shape News
July 15, 2025

In-Shape Fitness has been named a winner in the 2025 ButterCMS Ecommerce Experience Awards. This recognition celebrates exceptional website experiences that combine performance, design, user experience, and innovative use of content management.

“This award is a testament to the collaboration between our marketing, creative, and technology teams, all working together to build a digital experience that reflects the quality and energy of our clubs. Thank you to ButterCMS for recognizing our work. We’re honored to be among such an innovative group of brands,” said Matt Thompson, senior director of growth marketing.

In-Shape’s website stood out for its speed, ease of use, and the thoughtful way it delivers content to support its members on their fitness journeys. From intuitive navigation to mobile-optimized performance, the experience was designed with members in mind, ensuring they can find what they need quickly and easily, whether they’re exploring membership options or looking for their next workout.